The demand premise in this project is to create a visual identity for a photography exhibition, held by Hong Kong's Academy of Visual Arts. In this exhibition, AVA would like to direct the audience not focus on the result, but the “in between” part, similar to a process of things.

We evolved a landscape, from mountains to clouds, to remind the photography. we used gradient - mixture of blue, pink and green, and designed three posters linked into one main poster, looking as a whole, to represent the evolving process and dividing the exhibition into different parts.