Puchang Winery located in China Turpan which is extremely hot and arid dessert environment, it is really a worth place for 100% organic farm. This is the most important factor for Puchang Winery to develope its unique wine brands.

The unique climate and scenery in Turpan is a perfect way to show the brand identity. We used the corporate black and gold colour to design the bottles of wines aiming to convey its luxury and also present the golden dessert in Turpan.

The nature in Turpan drawn the inspiration for us to create a set of vintage design with dessert, grapes and plant showing on the whole packaging - wine label, wrapping paper and box set.